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2 CEU Masterclass: Ethical Digital Communication & Leadership for BCBAs

Tuesday, October 7th 1:00 PM - 3:00 PM EST

With this skill, you can:

• Get new patients

• Connect with BCBAs

• Engage RBTs near you

• Promote your clinic’s services or products

• Advertise your talents directly through the BACB

• Promote yourself as a BCBA or educator

• Promote your book/product to the whole ABA market

October Class

In ABA today, digital communication isn’t optional — it’s essential.
Whether you’re guiding families, supervising staff, or representing your clinic, how you communicate online matters. This workshop makes mastering that skill not only practical and ethical — but also the most fun you’ll ever have earning 2 CEUs.

Jump to Curriculum

Note: September class is now FULL

What You’ll Gain (CEU-Aligned Learning Objectives)

In just two hours, we’ll share 30+ years of combined behavior science and marketing expertise, distilled into a practical, hands-on class built specifically for autism service providers and ABA clinics.

1. Communicate Directly To Your Community — With Supervision in Focus

Learn how to set clear messaging goals in multiple communication platforms, monitor ad performance, and provide feedback—skills rooted in BACB Supervisory Competency 7.0.

In this workshop, you won’t just hear about ads — you’ll launch one in real time, right alongside us. We’ll show you exactly where to click, what to write, and how to make it live. By the end, you’ll know your way around Facebook and Instagram’s Ads Manager, plus you’ll unlock the ability to run campaigns on LinkedIn and TikTok. This isn’t just a lesson — it’s the moment you gain a new digital superpower.

Learn to email credentialed professionals responsibly—promoting services, jobs, and trainings—while maintaining transparency and protecting privacy (Competencies 10.02, 10.05, 10.03).

Tap into one of the BACB’s most powerful outreach tools and connect directly with thousands of certified professionals — all at once.

With this skill, you can:

• Promote open positions and attract qualified RBTs, BCBAs, and clinic leaders

• Showcase your products or services to the people most likely to benefit

• Build your professional reputation and become a recognized name in the ABA community

• Announce events, trainings, or CEU opportunities to a ready-made audience

• Reach your peers instantly without relying on job boards, ads, or word-of-mouth alone

  
  

Mastering this process gives you a rare competitive edge — one that lets you connect with the heart of the ABA industry in a single send.

2. Ethical Outreach to the BACB Registry (Over 270K members)

3. Receive Our Ready-made Templates

Customize visual content that stays truthful and compliant—avoiding exaggeration or misrepresentation (Competencies 10.04, 10.01). You’ll get the exact Canva ad templates that are currently top performers for our clinics — tested in real-world campaigns and proven to get results. Just drop in your logo, make quick edits, and you’re ready to launch. These are included in a digital goodie bag you'll receive at the end of class.

4. Ethically Target The Right Audiences

Reach stakeholders ethically and effectively — with messaging grounded in behavior-analytic principles. We’ll show you targeting setups that reach parents, RBTs, and BCBAs — and give you the list. No guessing. Just results. This is by far the MOST valuable asset you can get.

4. Follow Up with Care, Not Coercion

Learn how to engage leads using empathetic, data-informed follow-up strategies—highlighting training, monitoring, and communication ethics. Most importantly. Learn what NOT to do ethically.

5. Leverage Free Tools Without Compromise

Discover budget-friendly platforms like Canva and Flodesk to create professional, compliant marketing materials—no exaggeration, no manipulation (Competencies 10.04, 10.05). We’ll walk you through the free and low-cost software that makes creating high-quality marketing effortless — even if you’re not a designer. You’ll see how to build beautiful HTML emails, design scroll-stopping graphics in Canva, and use tools like Flodesk to connect with your audience in style. These platforms are easy to learn, quick to use, and powerful enough to deliver results that look like you hired a pro — without spending a fortune.

Your CEU-Friendly Toolkit Includes:

When the workshop ends, you’ll leave with more than just new skills — you’ll take home a complete toolkit designed to make implementation fast, easy, and effective. Every item has been tested in real-world campaigns and is ready for you to use right away.

• A step-by-step BACB Email Tool Tutorial (ethical outreach guidance)

• 3 Months of Prewritten Social Media Content aligned with ethical communication and integrity

• Lesson Recap PDF summarizing CEU-relevant principles

• A PDF Audience Outline with targeting strategies based on ABA behavioral science

• Editable Canva Templates that are accurate and effective in past campaigns

• Launch-Ready Ad Links to help you implement quickly and confidently

Why This Workshop Matters for BCBAs

Equip yourself with a rare set of practical skills: leadership in marketing, informed outreach, and behavior-analytic communication — all fully aligned with BACB’s CEU competencies. Plus, earn 2 supervised CEUs while doing it.

Reserve a Seat for You or a Team Member

• Price: Early Bird $349 • Regular $449

• Date & Time: Tuesday, October 7 • 1:00–3:00 PM EST

• Role Fit: Perfect for BCBAs in supervisory, clinical, or administrative roles seeking to elevate practice ethically

Elevate Your ABA Career with One Practical Skill

Quick to learn. Easy to apply. Built for behavior analysts.

$349

Only

Early Bird Pricing. $449 on week of class.

Tuesday Oct 7th

1:00 - 3:00 PM EST

Curriculum

1. Welcome & Behavioral Foundations of Marketing (15 min)
   Understand how behavioral science supports ethical marketing — and why Skinner would’ve loved the algorithm.

2. Why Facebook & Instagram Are the Front Door to Your Clinic (15 min)
   Learn why your clinic's social presence shapes trust and how to build credibility without ever posting client photos.

3. Real-Time Ad Launch: Meta & LinkedIn (25 min)
   Follow a live walkthrough to create your own ad campaign, from targeting to launch — using proven ABA-specific audiences.

4. BACB Email Strategy & Outreach (15 min)
   Discover how to ethically reach the BACB registry to recruit, network, and advocate for your clinic or role.

5. What Happens After the Click (15 min)
   Train your team to follow up with leads using compassionate, data-informed, and non-coercive communication.

6. Tools, Templates & Content Strategy (15 min)
   Get hands-on with Canva templates, free tools, and a ready-to-post social content calendar made for ABA clinics.

7. Final Wrap-Up & Live Q&A (20 min)
   Recap the full system, explore your digital toolkit, and ask questions specific to your clinic, role, or career path.

Questions About Our Classes?

We're located in Indianapolis, IN on EST