Reserve Your Seat

2 CEU Masterclass: Ethical Communication & Leadership
for BCBAs

Tuesday, October 7th 1:00 PM - 3:00 PM

October Class

Register yourself or a team member below. You will be directed to the purchasing page right after.

Goodie Bag Included

When the workshop ends, you’ll leave with more than just new skills — you’ll take home a complete toolkit designed to make implementation fast, easy, and effective. Every item has been tested in real-world campaigns and is ready for you to use right away.

Inside your goodie bag:

• A step-by-step BACB Email Tool Tutorial (ethical outreach guidance)

• 3 Months of Prewritten Social Media Content aligned with ethical communication and integrity

• Lesson Recap PDF summarizing CEU-relevant principles

• A PDF Audience Outline with targeting strategies based on ABA behavioral science

• Editable Canva Templates that are accurate and effective in past campaigns

• Launch-Ready Ad Links to help you implement quickly and confidently

Why This Workshop Matters for BCBAs

Equip yourself with a rare set of practical skills: leadership in marketing, informed outreach, and behavior-analytic communication — all fully aligned with BACB’s CEU competencies. Plus, earn 2 supervised CEUs while doing it.

Curriculum

1. Welcome & Behavioral Foundations of Marketing (15 min)
   Understand how behavioral science supports ethical marketing — and why Skinner would’ve loved the algorithm.

2. Why Facebook & Instagram Are the Front Door to Your Clinic (15 min)
   Learn why your clinic's social presence shapes trust and how to build credibility without ever posting client photos.

3. Real-Time Ad Launch: Meta & LinkedIn (25 min)
   Follow a live walkthrough to create your own ad campaign, from targeting to launch — using proven ABA-specific audiences.

4. BACB Email Strategy & Outreach (15 min)
   Discover how to ethically reach the BACB registry to recruit, network, and advocate for your clinic or role.

5. What Happens After the Click (15 min)
   Train your team to follow up with leads using compassionate, data-informed, and non-coercive communication.

6. Tools, Templates & Content Strategy (15 min)
   Get hands-on with Canva templates, free tools, and a ready-to-post social content calendar made for ABA clinics.

7. Final Wrap-Up & Live Q&A (20 min)
   Recap the full system, explore your digital toolkit, and ask questions specific to your clinic, role, or career path.

Questions About Our Classes?

We're located in Indianapolis, IN on EST